Nat's Narrative Environments

Nike Town This Experience was fully immersive, constantly showing the buyer where and when their products might me used. The mannequins enable the viewers to imagine themselves doing such activities in their products and it presents them with an ideal view of how these activities are meant to be carried out. The floating mannequins/ half mannequins make the experience almost surreal as there would never be people running in mid air. However the viewer therefore gets to see the product and the way in which it would be used from all different angles. In this shopping complex there was also an area where the customers could try out their products and imagine themselves as much as possible being in the environment where they might need this equipment. The customers are therefore more able to evaluate their need or desire for the product and make a more certain decision on wether to buy it or not. The Apple Store  Similarly, A...

The Canary Wharf Winter Lights were stunning to look at and created a very relaxing atmosphere to be immersed in. Some of the pieces, such as Intrude by Amanda Parer (pictured above), were very surreal, inverting the difference in scale and dominance of both humans and rabbits. The piece was made to highlight the problem Australia has with the large amount of wild rabbits in some communities becoming pests. The dominance the huge bunnies have over the tiny humans that walk amongst them helps to illustrate this situation/narrative well and project the seriousness of this problem onto a different landscape in order to help others around the world to better understand it. Some of the pieces were more interactive than others, allowing visitors to create and be apart of the display instead of just standing and viewing it from a distance. The piece above was one of these as it allowed the visitors to make a pose and have that picture of themselves be apart of the exhibition. ...